Monday, 5 May 2014

Taiwan Day 4: L'elan Enterprise

Friday, 25 April 2014

Forth and final day in Taiwan.


We arrived at L'elan Enterprise (www.ez66.com.tw), a physical and online store catering to aging population needs. My opinion of L'elan Enterprise is that they are opportunists, they saw the pattern of an aging population in Taiwan and the need for elderly care arises. They chanced on this opportunity and started out this elderly care supply business to meet the demands of the aging population.

According to World Health Organization (WHO), any persons aged >65 is considered old people. Hence, the website's address www.ez66.com.tw. 66 years old, the first year of an elderly person.
The 'lazy' man's glasses!
They started out as an online store to cater to the busy Generation X adult children who are buying for their Baby Boomers elderly parents.

Mr Chang explained to us their business by using the analogy of infant care store.  What an infant needs is also what an elderly person needs. It is an interesting way of sharing the company's core business to us.

I am touched that L'elan Enterprise is not profit driven but improving the lives of the elderly community. Their plans for the future is to become a portal for the elderly, a community hub for elderly and of course be the No. 1 brand for elderly care products in the Chinese society.


The lunch at Hsin Chu Golf Country Club Restaurant marks the end of our 4D3N Taiwan Learning Journey!

A big THANK YOU to our facilitators, Johnny and Anne; Lee Mei from NTUC LearningHub; the transport and logistics people from Transinex and last but not least, all of us CEPs for making this trip memorable!

Bravo!

Au Revoir!

1 comment:

  1. You're most welcome, Kenneth! Glad to have met you - a real life chef! Wow. May all your kitchen and cuisine dreams come true, bro! Keep the faith. Peace.

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